“K-pop labels love stars, but not superstars: they don’t want to get into a situation in which one band member becomes indispensable. Bands are treated like consumer products from the beginning. Producers design the band they want—down to the precise look, sound, and marketing campaign—before they even audition members.”
Euny Hong on how South Korea remade itself as the world’s pop culture powerhouse of the twenty-first century.

“K-pop labels love stars, but not superstars: they don’t want to get into a situation in which one band member becomes indispensable. Bands are treated like consumer products from the beginning. Producers design the band they want—down to the precise look, sound, and marketing campaign—before they even audition members.”

Euny Hong on how South Korea remade itself as the world’s pop culture powerhouse of the twenty-first century.

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    Well, if that’s where she’s getting her information…
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  11. runedrun reblogged this from theparisreview and added:
    Okay part of this is smart and part of this is fucked up and part of this just makes sense. Still not interested in...
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  14. je-pas reblogged this from theparisreview and added:
    Look what turned up this morning! (ps Love the bit about the song ‘Crayon’!)
  15. nigelpattycakes reblogged this from theparisreview and added:
    So there could be another invasion of overseas culture. First came the British and so on. Does K-pop really have a...
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